About Us

Meet the team

Jared Judge Headshot

Jared Judge

Co-Founder & CEO
Jordan Hirsch Headshot

Jordan Hirsch

Co-founder & COO
Jared Judge, Founder and CEO

Jared Judge

Co-Founder & CEO

I’ve been performing at events for almost two decades. A few years back, my friend asked me to play violin at her wedding. Assuming I would get paid for the performance, I agreed. Unfortunately, we didn’t put any of the employment terms in writing, and at the end of the reception all I received for my performance was a chicken dinner.

It was at that moment when I realized I had stumbled upon a set of problems experienced by musicians everywhere. I had been stiffed, and without the tools and skills to make me a better businessman, it was going to happen again.

I created BookLive because I didn’t want to see anyone go through the same outdated, unclear and fragmented process that typically comes with getting booked and performing. It’s my mission to empower musicians to excel at their craft by providing them both a way to get booked as well as self-management tools necessary to effectively manage their gigging lives.

I graduated with a B.A. in Music Education from Penn State and with a M.A. in Orchestral Conducting from the University of Wisconsin, Milwaukee in 2017. I’m also the founder and CEO of Dream City Music, an on-demand string quartet company specializing in weddings.

Favorite musicians

Chicago Symphony Orchestra, Kaskade, Dirty Loops, Snarky Puppy

Most recent live show

Milwaukee Symphony Orchestra

Jordan Hirsch

Co-founder & COO

Out of all Americans who can’t play an instrument, 85% of them wish they could.1 I am definitely one of them.

Nonetheless, music has always been a huge part of my life. I crave live music and find pleasure in coordinating and experiencing memorable events.

The biggest problems with booking a live performer is that it’s often a disorganized, time-consuming, and uncertain process from the get-go. My goal in co-founding BookLive is to give anyone the tools to instantly, easily, and confidently book live performers.

We believe you should be able to spend your time doing the things you want to be doing, and we don’t think spending days or weeks finding and booking musicians should be one of them.

When I’m not pouring my heart and soul into BookLive, you can catch me finishing up my B.S. in Biomedical Engineering at Marquette University, going to live music concerts, eating burritos, and spending time with fam and friends.

Favorite musicians

Kendrick Lamar, CSNY, Led Zeppelin, RHCP, Charles Bradley, J. Cole, The Doors, Eric Clapton, Zac Brown Band

Most recent live show

Dead and Company at Wrigley Field

1 https://www.namm.org/news/press-releases/new-gallup-survey-namm-reflects-majority-americans
Jordan Hirsch, Co-Founder & COO

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